SEO for Law Firms
Get more clients and grow your practice
Find out how we can help
Trusted by award winning law firms
Success stories
Proven Results for Law Firms
We helped a London-based private client law firm secure more than 2000 top-three Google rankings for high-intent keywords such as car accident lawyer, conveyancing lawyer and child arrangement solicitor.
60,000
60,000 website visitors /month
2000+
Over 2000 phone calls and email enquiries per month
£3.75m
£3.75m per year in revenue from website leads
Our Services
Client winning SEO strategy
Most SEO agencies focus on rankings and vanity metrics – not revenue. That’s not how we work at Next Customer Please. We’re not just SEO specialists; we’re marketing professionals who understand what it takes to generate genuine client enquiries for law firms. Our SEO and AI-powered strategies are built around one question: How can we make your firm the most visible and trusted choice when someone needs a solicitor? This approach consistently delivers measurable growth — more qualified leads, more enquiries, and more new clients for your firm.
Content that builds trust
We’ve created content for leading law firms and professional service brands that expect more than “SEO filler.” Average blog posts don’t win clients – authoritative, well-crafted content does. At Next Customer Please, our team of legal content strategists, writers, and editors ensure every page, article, and guide delivers genuine value. We write with purpose: to inform, persuade, and position your firm as a trusted expert in your field. We specialise in high-impact content – from practice area pages that rank and convert to thought leadership pieces that boost your reputation.
Backlinks built the right way
Backlinks are essential to SEO success – but only when they come from the right places. Cheap or spammy links can do more harm than good, and many so-called “link packages” offer little long-term value. At Next Customer Please, we focus on earning high-quality, authoritative links from trusted, relevant websites. These links build your site’s authority naturally and strengthen your rankings for years to come. Our proven process targets the pages that matter most — helping your key service areas outrank even the biggest competitors in your market.
Continuous improvement, lasting results
Great SEO isn’t just about strategy, content, and backlinks – it’s about constant improvement. Every law firm’s website is different, and what worked six months ago might not work today. That’s why we take a hands-on, ongoing approach. From refining internal links and testing title tags to spotting and fixing keyword cannibalisation early, we’re always fine-tuning your site for better visibility and stronger performance. It’s this continuous improvement that keeps our clients’ phones ringing
AI SEO for the future of search
AI is changing how people find information online. Tools like ChatGPT, Google’s AI Overviews and Perplexity are reshaping how potential clients discover law firms. At Next Customer Please, we’re already integrating AI into our SEO strategies — helping law firms stay visible as search evolves. Our AI SEO frameworks ensure your firm appears wherever your audience is looking, from traditional search results to emerging AI-powered discovery tools. It’s SEO built not just for today’s Google, but for what comes next.
The truth about why clients aren't calling
Competitors are out-marketing you
If your firm doesn’t rank in searches like “personal injury solicitor London” or “divorce lawyer near me” you’re invisible. It’s tough seeing less experienced firms pick up the clients you know you’d serve better, simply because they’re more visible online.
Search is changing and you’re not keeping up
Visibility now depends on more than just ranking well in Google. Clients are looking for legal expertise on platforms like YouTube and AI tools like ChatGPT. If your firm isn’t showing up across the entire digital journey, you’re missing opportunities.
You’re bleeding money on traffic
You’ve invested in SEO before and got mediocre results. Dominating search results isn’t helpful if it doesn’t lead to real work from the right clients. Without a targeted, joined-up strategy, your marketing investment is cash down the drain.
Your content doesn’t have “EEAT”
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness, a set of principles Google uses to assess the quality of content for search results. Your lawyers may be busy writing content they rate highly, but it doesn’t always deliver the answers your prospects want.
It’s time to fix this
Prices
We offer two flexible options to suit your firm’s needs — whether you want us to handle everything or prefer a collaborative approach.
SEO Done With You
from- Collaborative SEO strategy and content planning
- Expert guidance to optimise pages and blogs
- Keyword research tailored to your practice areas
- Monthly reviews to track progress and next steps
- Transparent results through shared reporting
SEO Done For You
from- Fully managed SEO and content creation
- High-intent keyword targeting for your firm
- Quality link building to grow authority
- Conversion-focused site optimisation
- Clear monthly reports and insights
Why Law Firms Choose Next Customer Please
Legal Industry Expertise
We work exclusively with law firms.
Transparent Results
Clear reporting and measurable outcomes
Strategic Partnership
Tailored strategy, collaborative partnership
You only get these benefits by working with a legal SEO specialist
Most SEO agencies are not qualified to service law firms. They tweak your website, but they don’t understand the inner workings of your practice or how clients search for legal services.
We do things differently. Our strategies optimise your content for every touchpoint where law clients are searching — from local search to organic listings to social to AI overviews — giving your firm the very best chance of converting quality leads into valuable new business.
You get a clear roadmap from SEO → enquiries → clients, and a team of genuine legal SEO specialists committed to driving your firm’s growth.
What our clients say
We’ve see a big increase in the amount of enquiries coming from our website since we started working with Next Customer Please. We rely on the work that we generate from these enquiries.
Excellent service and very knowledgeable. I highly recommend Next Customer Please.
Next Customer Please are a pleasure to work with. Their no nonsense attitude will help you reach your goals by providing a clear plan on how to achieve them.