About Us
Hello, we are Next Customer Please.
We’re a boutique SEO agency based in Bristol. We exist as a growth partner for law firms to bring in more work, not just more traffic. We help you show up wherever clients are searching for legal services.
Who We Are
We’re a lean team dedicated to one simple goal: Finding law firms more clients
“SEO is just good marketing.”
SEO legend, Rand Fishkin, said words to that effect on a digital marketing course that Matt took in his early days of learning SEO, and it stuck with him because it’s true. SEO should never be done just for the sake of it. It’s part of a law firm’s success strategy and should always create a measurable added value.
But here’s the thing. Nearly 10,000 regulated UK law firms are scrambling for attention. The legal industry is too competitive, and the work too serious, to partner with a generalist agency.
Our team are not just SEO specialists but also have a high “lawyer IQ” from hands-on work in both worlds. Between our team, there’s little we haven’t seen before when it comes to SEO search strategies, or legal content for that matter.
Because nobody looks on page 2!
There’s an old SEO joke that goes: Q: Where’s the best place to bury a dead body? Answer: On page 2 of Google, because nobody looks there. Back in 2020 that joke was still doing the rounds when our founder, Matt, working from his kitchen table in Bristol, started Next Customer Please.
That year, as lockdowns took hold and businesses scrambled to adjust, Matt found himself with the time (and a bit of furlough money – remember that?) to build something better for law firms. The world was shifting online for good. Suddenly, relying mostly on referrals got riskier, and too many law firms were missing out on all the new ways clients discover them. Matt set out to change that.
Our mission is simple: get law firms more work.
To do this, we focus on giving law firms what they really need, and nothing they don’t. That means being visible in all the right places with no long-term contracts, no false promises, no guesses, no gambles, and no vanity metrics that waste your time or money. We only use proven, repeatable processes that drive predictable growth.
We keep things lean on purpose. Instead of a bloated hierarchy, we build teams around what each project actually needs. We collaborate with a trusted network of specialist freelancers: data pros, technical experts and creative content professionals who know their craft inside out. With us your budget goes further, your results come faster, and you access the very latest thinking implemented by the best talent in the business.
A Message From Our Founder, Matt Varley
We love what we do, and we think it’s important.SEO is mostly about is people: understanding what they need, how they behave, and what ultimately builds trust. When we get this right, we connect people with the right legal help to solve their problems. Every visitor, every website enquiry, every phone call – it means law firms are getting more of the work they’re best at, and clients finding trusted support when life gets complicated. Our work has impact on both sides of the search bar, and that’s why we show up every day.
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